CDANA 2012 – 60 Minute Annual Marketing RoadMap
At the CDANA 2012 Convention in Kansas City, KS, I will be giving a 20-minute presentation on a simple Annual Marketing RoadMap that will take you just 1-hour to prepare. Here’s the summary… If you...
View ArticleIs your Marketing cutting through the traffic by riding the White-Line?
There are a few universal truths of human behavior… One of these is our utter disdain for getting stuck in traffic. Is there anything more consistently frustrating? In 2010 I embarked upon the...
View ArticleMy business didn’t use the 60-Minute Annual Marketing RoadMap…
But man do I wish I had. Heck, I wish I had any kind of plan or RoadMap for marketing at my dealerships. It’s not my fault though. I was the Team Leader, Service Leader, Sales Leader, Marketing Leader,...
View ArticleUse A/B split-testing to increase your leads without increasing your budget
In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful...
View Article“Field of Dreams” Marketing
One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of...
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